Review: Atkinson’s Rainbow Coconut Bar
October 15th, 2008I’ve formed a habit of looking for candy bars wherever I go. The other day, I was in a costume store looking for a Halloween getup and found myself scanning the candy stacked up at the checkout counter. Amongst the Gummy Flesh Fries and Sour Mud Worms, I spotted an odd looking candy bar - the Rainbow Coconut Bar. The bright colored packaging includes the tagline “Pure Coconut for Pure enjoyment!” and a quick scan of the ingredients shows that it’s almost entirely made of coconut.

Structure
A solid slab of coconut, sugar, salt and corn syrup pressed together. It’s not quite a rainbow, but it is striped on either side with red food coloring.

Texture
It’s tough to bite through, as the coconut has been pretty tightly compressed. Once you get a bite in your mouth, you’ll notice it’s chewy and a bit dry.
Taste
I was expecting the Rainbow Coconut Bar to be really sweet. It’s actually not at all. The sugar content is relatively low and this allows real coconut flavor to poke through. Some bites are a little salty which I would normally like, but didn’t quite work here.
Verdict
I admit, when I purchased this candy bar, I was already expecting a dud. I bought it because it was different and I thought it would be fun to blog about. Even though I’m giving it a thumbs down, it surpassed my expectations. Ultimately though, this candy bar is too one-dimensional (only coconut) to get a positive review. I’ll still reach for an Almond Joy next time I want a coconut fix.
August 7th, 2009 at 7:53 am
See, I just disagree. . . I bought one of these on a road trip to Maryland (my girls and I went into one of those Stuckey-esque pitstops and ended up spending twenty minutes perusing the candy asile. (Because I’m a Mom who knows how important it is to instill an awareness of proper nutrition in her kids, is why!) I thought this bar was great. I loved that it was salty and sweet at the same time (and bugged my husand for the next 100 miles, by exclaiming “Mmm! It’s salty AND sweet!!!” at every mouthful) and found the textile interesting. And, it’s pretty! And retro-y!
I love your blog and am looking forward to reading all of your entries, then doing my own market research!