Review: Freia Kvikk Lunsj
September 21st, 2008The bright, bold packaging really stands out on the Kvikk Lunsj (Norwegian for “Quick Lunch”). With it’s three horizontal stripes, it dawned on me that it looks like a country flag. I wouldn’t have a clue off the top of my head which one, but after some quick research, I figured out that it does in fact look just like the flag of Bolivia.
As for the actual candy bar, it’s apparently quite popular in Norway. The average citizen there consumes nine per year.
Structure
A molded milk chocolate bar with four long segments - each with a wafer center. A Marabou Stork (the Freia mascot) is imprinted four times on each segment.
Texture
The chocolate coating is thick and well tempered. It’s VERY smooth and thoroughly coats your mouth as it melts. Overall, Freia milk chocolate is thick, creamy, and very satisfying. The inner wafer isn’t quite as crispy as its Kit Kat cousin, but it does provide a nice complement to the chocolate coating nonetheless.
Taste
The milk chocolate is again the star. It has a distinct milky flavor that I can now attribute as unique to Freia products in the same way I can pick out Nestle or Hershey’s chocolate. The wafer is mostly tasteless, but I appreciate that it is not overly sweet. This allows the chocolate taste to shine on it’s own.
Verdict
This bar easily gets a thumbs up from me. It’s basically a Kit Kat (a bar I already like), except with better chocolate. The fact that it has cool packaging is a bonus.
Tags: milk chocolate, wafer
September 21st, 2008 at 11:42 pm
Now, how did you get your hands on one of those? I enjoy a Kit Kat so I suspect I’d really enjoy one of these.
I have to say that the average of 9 a year consumed by the Norwegians is a bit shabby. That’s less than one a month! Surely they can do better than that? Perhaps they have something even better on offer?
Have you tried a Cadbury Breakaway bar? It, too, is similar to a Kit Kat. They’ve grown on me here in Australia. If you haven’t tried one yet, it’s worth considering.
September 21st, 2008 at 11:48 pm
Luckily, I have a Norwegian friend who had his coworker bring me a bunch of candy bars on his latest trip from Norway to the US. I’ll be posting a bunch of reviews from this haul over the next month.
November 1st, 2008 at 9:28 pm
you can get them from this site
http://www.ingebretsens.com/details.php?prodID=303
December 23rd, 2009 at 12:13 am
[...] kvikk lunsj: screw you regular kit kat- the norwegians have a little bar called the kvikk lunsj that looks pretty much exactly the same. hold your own taste test by hitting simply scandinavian foods out on stevens ave (and pick up some salty licorice and cheese spread in a toothpaste tube while you’re at it). [...]