Review: Hershey’s Whatchamacallit
September 15th, 2008Whatchamacallit brings back memories of my 80’s childhood. Not because I actually ate many of them, but because I can remember those cheesy ads I used to see on TV. Back then, Hershey’s actually used real chocolate to cover this product. Sadly, today they use vegetables oils instead of cocoa butter because it’s cheaper and therefore, print “chocolately coating” on the packaging.
Structure
A peanut flavored crispy interior topped with a layer of caramel and enrobed in a milk chocolate coating.
Texture
The crispy center reminds me of Cheetos. Ok, that sounds weird, but imagine a Cheeto without any cheese on it. That’s what I thought of when biting into the center. Sadly, but expectantly, the chocolate coating is gritty. I wish I could go back and sample this Hershey’s product with real chocolate. The chewy caramel layer works nicely to provide some balance and depth to the texture of the bar.
Taste
The Whatchamacallit flavor experience is packed with sugary sweetness and vanilla. There’s really no chocolate flavor to be found, which is sad considering that I carefully taste candy bars looking for flavors. The caramel has a bit of saltiness, which cuts the sweetness a little, but it also has an artificial caramel taste that isn’t very pleasant.
Verdict
After I was done, I figured out what this candy bar reminded me of; these big tins of chocolate drizzled caramel popcorn my dad used to get for Christmas. I used to love that stuff. However, these days I’m not a fan of Whatchamacallits.
Tags: caramel, milk chocolate, peanut butter, rice crisp
December 25th, 2008 at 3:27 pm
What!? I love this chocolate bar! I’m glad you liked the Cadbury Boost, but comparing it to the Twix Bar is a bit off. The Boost is not really like it at all, and the Boost is better!
Anyway, your web site has created a lot of controversy here amongst my peeps - we will be reading with lots of interest
S/
December 29th, 2008 at 11:46 am
Scott, I agree the Boost is definitely different than a Twix, but a Twix is the closest American bar I could think of to compare it to. I’m glad my blog ingnited some debate amongst you and your friends.
October 26th, 2010 at 6:42 pm
This candy bar was awesome when it was first introduced. It is not even close to what it used to be. It was actually better tasting back in its original formula for two reasons. Obviously it was much better when it had real milk chocolate. I also think it tasted much better before they introduced caramel to this candy bar. It had a much better “peanut-buttery crunch” taste. It was one of my favorites back in the day…sadly I do not care much for them at all now. If the old formula was back, I would gladly pay a few pennies more for that great taste it used to have.