Candy Bar Lab

Whatchamacallit brings back memories of my 80’s childhood. Not because I actually ate many of them, but because I can remember those cheesy ads I used to see on TV. Back then, Hershey’s actually used real chocolate to cover this product. Sadly, today they use vegetables oils instead of cocoa butter because it’s cheaper and therefore, print “chocolately coating” on the packaging.

Structure
A peanut flavored crispy interior topped with a layer of caramel and enrobed in a milk chocolate coating.

Texture
The crispy center reminds me of Cheetos. Ok, that sounds weird, but imagine a Cheeto without any cheese on it. That’s what I thought of when biting into the center. Sadly, but expectantly, the chocolate coating is gritty. I wish I could go back and sample this Hershey’s product with real chocolate. The chewy caramel layer works nicely to provide some balance and depth to the texture of the bar.

Taste
The Whatchamacallit flavor experience is packed with sugary sweetness and vanilla. There’s really no chocolate flavor to be found, which is sad considering that I carefully taste candy bars looking for flavors. The caramel has a bit of saltiness, which cuts the sweetness a little, but it also has an artificial caramel taste that isn’t very pleasant.

Verdict
After I was done, I figured out what this candy bar reminded me of; these big tins of chocolate drizzled caramel popcorn my dad used to get for Christmas. I used to love that stuff. However, these days I’m not a fan of Whatchamacallits.

Tags: caramel, milk chocolate, peanut butter, rice crisp

This entry was posted on Monday, September 15th, 2008 at 10:44 pm and is filed under Candy, Chocolate, Hershey's, Negative, Review, United States. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.